My chum Aubrey Kagan, who hails from Canada, just sent me an email pointing me to the Groundology website in the UK. I fear I must come clean and admit that, until now, I was blithely unaware that Groundology was the official UK distributor for Clint Ober’s Earthing products. Of course, it’s also true that, until now, I hadn’t been aware that Clint Ober existed, or that “Earthing” a.k.a. “Grounding” was a thing (apart from the accepted electronics usage of these terms). Fortunately (or unfortunately, depending on your point of view), the Groundology website explains all in excruciating detail, both in text and via a collection of mind-boggling (some might say “mind-numbing”) videos. As just one example, take this offering by Dr. Stephen Sinatra.  
I have to confess that watching this video taught me all sorts of things of which I was previously unaware. For example, it seems our bodies are being inundated with “a firestorm of free radicals” whose source can be anything from “heavy metals to air pollution to trans fats.” Well, that certainly doesn’t sound good. Even worse, our modern rubber or plastic soled shoes and insulated sleeping arrangements means that we no longer have a natural electrical connection to the Earth. Why is this important? Well, as Dr. Sinatra is more than happy to explain, the Earth is negatively charged, so if we can become connected to it — like putting our bare feet on the ground — our bodies literally “soak up lots of electrons” (wow; that does sound like a lot of electrons). For any skeptics amongst our number, this must be true because the video shows pictures of blood cells before and after grounding. I have to say that the results are almost unbelievable. According to Dr. Sinatra, whenever we take on electrons in the body, we make our blood thinner; as a result, instead of our blood being like red ketchup, it becomes more like red wine. (Ooh, I do like red wine. Actually, if the truth be told, I like anything with alcohol in it, and even more so after watching the aforementioned video.) “Is all hope lost?” you ask plaintively. “No!” I cry stridently. As I noted earlier, and as we see on the Products Page, Groundology is the official UK distributor for Clint Ober’s Earthing products, which include earthing sheets, grounding bands, and grounding patches sufficient to address the grounding requirements of even the most enthusiastic groundlings among us. As an aside, the grounding bands look strangely like the antistatic bands I myself use for protection against electrostatic discharge (ESD). I must admit, however, that — until now — I’ve never contemplated wearing these on my feet, which just goes to show how parochial and set in my ways I have become. “Can it get any better than this?” I hear you cry. Why yes it can, because Groundology is also the official distributor for 3rd Planet’s range of grounding footwear, including grounding sandals, which are also known as “Groundals” to the initiated. These bodacious beauties are not to be confused with earlier grounding footwear that boasted only a simple carbon ‘plug’ in the middle of the sole (I’m confident we can all envisage the potential problems with that approach); instead, they are made out of TerraMater Footwear® material that provides full surface grounding for the entire foot (yes, of course there’s a video).  
Beware! As the Groundology website informs us: “Due to the growing popularity of these products, there are now imitations and counterfeits appearing on the market.” I have to say that I’m shocked to my core. That fact that anyone would take efficacious products with such obvious therapeutic value as these, and then create non-working counterfeits that will do nothing to quench the firestorm of free radicals that is assaulting our bodies leaves me speechless… so I will say no more.